During the Euro 2000 tournament, Jan Breydel Stadium hosted three group matches and the quarter-final between France and Spain. Nowadays, it is still home to both Club Brugge and Cercle Brugge, however, it was due an upgrade, with the audio system being first on the agenda.
Kirsten Willem, Head of Communications at Club Brugge, explained: “The audio in our stadium was very poor – and, more than ever, we realise the importance of the pre-match build up and how that affects the atmosphere for the games. Just simple things like playing the right music and announcing players’ names, for example. It’s really important.
“So, at the beginning of 2019, we had some internal discussions about the audio after receiving feedback that wasn’t very good – the system simply wasn’t capable of achieving what we wanted. We decided to look for a new solution that we wanted to have in place by the play-offs in April.”
From there, Club Brugge contacted Belgium-based audio experts, Soundsystem.be, with the task being to help improve the audio experience throughout the stadium for the fans. Having already installed a new audio system in one of KV Kortrijk’s Guldensporen Stadium a few years ago, the Soundsystem.be team were well placed to provide the perfect system for Jan Breydel Stadium. Plus, as an official Funktion-One distributor, they had access to the suppliers of an audio system that has been deployed with great success at Volgograd Stadium for the 2018 World Cup in Russia.
Read the full story in Issue 11 of MONDO | STADIA